Tweaked Elasticsearch Service links for SEO

docs/reference/getting-started.asciidoc

@@ -106,10 +106,11 @@ With that out of the way, let's get started with the fun part...
 
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 ==============
-You can skip installation completely by using our hosted
-Elasticsearch Service on https://www.elastic.co/cloud[Elastic Cloud], which is
-available on AWS and GCP. You can
-https://www.elastic.co/cloud/elasticsearch-service/signup[try out the hosted service] for free.
+You can skip having to install Elasticsearch by using our
+https://www.elastic.co/cloud/elasticsearch-service[hosted Elasticsearch Service]
+on Elastic Cloud. The Elasticsearch Service is available on both AWS and GCP.
+https://www.elastic.co/cloud/elasticsearch-service/signup[Try out the
+Elasticsearch Service for free].
 ==============
 
 Elasticsearch requires at least Java 8. Specifically as of this writing, it is recommended that you use the Oracle JDK version {jdk}. Java installation varies from platform to platform so we won't go into those details here. Oracle's recommended installation documentation can be found on http://docs.oracle.com/javase/8/docs/technotes/guides/install/install_overview.html[Oracle's website]. Suffice to say, before you install Elasticsearch, please check your Java version first by running (and then install/upgrade accordingly if needed):